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ATHLETIC ACTIVITY USER EXPERIENCE AND ENVIRONMENT
申请号	EP11746106	申请日	2011-08-10	公开(公告)号	EP2603296A4	公开(公告)日	2016-04-27
申请人	NIKE INNOVATE CV;			发明人	HOFFMAN MICHAEL T; LAKOVIC TOMISLAV; ENGELBERG RICHARD JASON;
摘要	User activity including both athletic activity (e.g., running, walking, etc.) and non-athletic activity (shopping, reading articles, etc.) may be monitored and tracked by an athletic monitoring and tracking device and service. The user activity may be used to award a user with an amount of virtual currency to encourage the user to continue various activities. In one example, users may use the virtual currency to purchase or otherwise acquire various products, services, discounts and the like. A user may track an amount currency earned and/or needed relative to an amount required to acquire a desired product or service. Additionally or alternatively, a visual appearance of a user device (e.g., a watch or athletic activity band) may change based on the user's activity level, an amount of virtual currency earned and the like.
权利要求
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