MONETIZING RICH MEDIA ADVERTISING INTERACTION
专利汇可以提供MONETIZING RICH MEDIA ADVERTISING INTERACTION专利检索，专利查询，专利分析的服务。并且A method for calculating brand index (BI) for interactive rich media advertising produces a brand effectiveness model, and includes categorizing advertising exposure of a rich media ad into a type of bucket, and for each type of bucket: assigning a weight (Wj) to each of a plurality of data types collected in the bucket; assigning a score (Dj) to each of the data types collected in the bucket; tracking a frequency (Nj) of occurrence of each data type; and calculating a bucket brand index (BBIi) = ?Wj*Nj* Dj. A non-linear approach to calculating BBI may also be used. A bucket weight (Wi) is assigned to each type of bucket; the BI is calculated as a weighted sum of the plurality of bucket brand indexes (BBI) = ?Wi*BBi, and the BI is communicated to an advertiser or publisher for an ad campaign that includes the BBIi to indicate monetization value of the rich media ad.，下面是MONETIZING RICH MEDIA ADVERTISING INTERACTION专利的具体信息内容。
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