METHOD FOR COMMUNICATING PERFORMANCE ATTRIBUTES |
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申请号 | PCT/US2007013710 | 申请日 | 2007-06-11 | 公开(公告)号 | WO2007149260A3 | 公开(公告)日 | 2008-11-20 |
申请人 | MURPHY HARRISON R; SLAVIK JURAJ MICHAL DANIEL II; | 发明人 | MURPHY HARRISON R; SLAVIK JURAJ MICHAL DANIEL II; | ||||
摘要 | A method of using color or color schemes to simplify the communication to consumers of complex information regarding the combinations and interactions of technically oriented performance attributes that describe the degree of comfort as found in mattresses, mattress foundations, upholstered furniture articles and other articles filled with cushioning materials. Additionally the selected method of using color as a communication tool may be of further benefit in the interaction with consumers by developing strong emotional ties to the consumers purchase decision. | ||||||
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说明书全文 |