1. A low-cost, automated-production, automatic electric cigar lighter igniting unit comprising, in combination: a. a metal plug body having a stamped, sheet-metal heating element cup insulatedly carried on its inner end, said cup constituting one contact of an electrical heating element circuit and the metal plug body constituting another contact of said circuit, b. said cup having integral, projecting, heating-element support means formed in its side walls at locations spaced backward from the edge of the cup, and c. an electrical heating element constituted of spirally-wound resistance ribbon disposed in said cup and having its ends connected respectively to the plug body and cup to be energized therethrough, d. at least one outer convolution of said element being disposed in front of and closely adjacent the element support means and being adapted to contact the same to provide a back-up for the element when pressure is exerted against the opposite or frontal side thereof, e. the convolutions of the heating element having a non-linear cross-sectional configuration and interlocking with each other to form a compact, substantially disk-like member the portions of which resist relative axial displacement, f. said integral, heating-element support means of the cup comprising a plurality of lanced, inwardly-protruding projections engageable with the element at spaced intervals around the circumference of the cup and providing openings in said side walls at the rear of the heating element.