2. A DISPLAY CASE COMPRISED OF: (A) A HOUSING MEANS INCLUDING AT LEAST TWO OPPOSED SIDE SUPPORTS AND A FRONT PORTION, (B) A SERIES OF SHELF ELEMENTS CONNECTED TO SAID HOUSING AND EXTENDING BETWEEN SAID SIDE SUPPORTS AT SPACED ELEVATIONS, (C) A CLOSURE MEANS HINGEDLY CONNECTED TO EACH OF SAID SHELF ELEMENTS ON SAID FRONT PORTION FOR CLOSING, SAID OPEN SPACE BETWEEN ADJACENT SHELF ELEMENTS, SAID CLOSURE MEANS HAVING AN EXTERIORLY EXPOSED SURFACE, SAID SURFACE HAVING MEANS THEREON FOR DISPLAY OF MERCHANDISE ASSEMBLIES TO DEMONSTRATE THE UTILIZATION OF THE MERCHANDISE CONTAINED BEHIND SAID CLOSURE MEANS AND IN SAID DISPLAY MEANS,