摘要 |
A merchandise display assembly comprises a tier of horizontally elongated metallic shelving for merchandise, with a display assembly detachably coupled at each shelf to an LED TV display of the merchandise. Each elongated LED TV display comprises an LCD screen comprised of 1920×95 pixels backlit by white light emitting LEDs, and projecting white LED lighting to illuminate the merchandise below each LED TV display, said LED TV displays each driven by an elongated compact HDMI or daisy chained controller board. The face of the display is arranged to have maximal area by confining vertical drivers to a compact upper region, permitting the boarder of the region to be of equal thickness both above and below the display and by providing a back cover that extends only to the rear surface of the display element. |