Methods and systems are presented for sending an update to a customer's loyalty program account through a credit card authorization response message as well as sending the update by SMS, MMS, or other electronic message to the customer's mobile phone or device. The electronic message can allow the user to switch between the type of loyalty points to be accrued as well as offer coupons and other incentives for further purchase. Store returns can update loyalty points and result in update messages as well.

Изобретение относится к области информационных технологий и, в частности, к средствам, используемым в розничной торговле и предназначенным для накопления и анализа информации о продажах и покупательской активности, распространения и погашения льготных вознаграждений, скидок и бонусов, рекламной информации, а также проведения акций по продвижению товаров продавцами и производителями при реализации программ поощрения покупателей (программ лояльности покупателей) в области торговли. Система и способ продажи товаров и услуг содержит ассоциированное с ID покупателя, по меньшей мере, одно средство идентификации покупателя, выполненное в виде банковской карты с возможностью эмиссии льгот покупателю программы лояльности на карт-счет при соответствии осуществляемых им транзакций предустановленным соответствующей ТСТ в системе условиям расчета значений программ лояльности, а пользовательское устройство торгово-сервисной точки содержит средство ввода данных, с обеспечением возможности ввода параметров расчета значений программы лояльности и алгоритма расчета льготного вознаграждения, управления их значениями в режиме реального времени и передачи по каналам интерфейсной связи в реализованную программно-аппаратным образом систему обработки данных процессингового центра.

A method and system of operating a customer rewards program that uses mobile phone networks via short messaging system as a medium of transaction of customer loyalty points between system points host, the end user and the merchant. The system also uses the mobile phone number of the end user as the loyalty card identification number.

Methods of conducting customer loyalty programs to reward customers are disclosed herein. In a first aspect, the method comprises the steps of calculating a customer's reward (204) based on a company's forecasted revenue (201); and adjusting the customer's reward (204) in response to a profit target (205) which is associated with the forecasted revenue (201). In this way, the method allows a company to plan and adjust the rewards (204) to ensure that the profit target (205) is met.

A loyalty program tracking and conversion system that permits users to enter relevant information and data regarding frequent flyer or other loyalty programs whereby the system stores the information regarding the status of award points under the programs. The user can access this information via a communications network such as the Internet as well as shop for products and services from a variety of retailers. The system calculates an equivalent number of universal or system credits based on the award points from the various loyalty programs registered by the user. The user can use the credits to reduce the price of the products and services purchased through the system. These credits may be purchased for one′s own account or for others, transferred between accounts for a fee, and may also be purchased by business entities as incentives or considerations for employees or customers.

According to one example of the present invention, there is provided a method of sending details of purchased items to a loyalty program system. The method comprises receiving a customer identifier associated with the loyalty program system, receiving item data identifying items purchased by the customer during a retailer shopping transaction, determining the vendor of at least some of the purchased items, mapping, for items having a determined vendor, the received item data to corresponding vendor item data, and sending, to the loyalty program system, vendor item data associated with the loyalty program system.

A system and method for implementing a loyalty program. Each program has a client providing products and/or services to customers. The client desires to build loyalty relationships with the customers. The customers complete on-line and off-line transactions or behaviors with the client. The program receives information relating to the on-line and off-line transactions or behaviors and issues reward points redeemable for rewards to the customers on the basis of the received information.

Certain exemplary embodiments relate to techniques for facilitating a joint supplier/retailer driven customer loyalty program that specifically advocates customer loyalty by reaching out to consumers with offers that are relevant to the individual shopper and a particular experience they have had. A link between a product and/or service, and a specific customer is provided, e.g., to help facilitate the offering of an incentive (e.g., in the form of a voucher) to a customer who has had a less than satisfactory experience with a particular brand, product, service, sales experience, etc. An opportunity to repair the relationship with a customer who might otherwise be dissatisfied with a product or experience is provided through the provision of customizable customer savings merit programs.

Loyalty programs can be operated within a payment processing system having multiple vendors, thereby providing access to detailed transaction data and with the flexibility for customization of the loyalty programs themselves, by establishing a communication for the transfer of data via a customer-facing channel. When the payment processing system processes a transaction between a merchant and an account holder, in addition to obtaining payment for the merchant from the account via an acquirer and an issuer, respectively, a transaction handler tabulates and stores, different types of loyalty currencies in a loyalty reward account associated with the account holder if the account holder is enrolled in a loyalty program and criteria for applying the loyalty program are satisfied. The account holder is provided access to the loyalty account via the customer-facing channel.

Embodiments of the present invention provide a mobile location-based loyalty program. The frequent-driver program (FDP) and/or frequent-driving miles is a loyalty program (or any other name that might imply this type of mobile location based loyalty program) that may be offered by many business entities, referred to as 'MERCHANTS' and where customers, referred to as 'USERS' earn the reward points as they travel (The primary modes of travel include driving, walking, running or biking) through and/or stays within a reward region established by a 'MERCHANT'. A reward region (overlay) pertains to a geographical area or areas. When a user travels through a reward region and/or remains within a reward region, the user has the opportunity to earn points that are redeemable with the merchant. Additionally, merchants have the opportunity to reach people that pass by and stay within the merchant reward regions (locations).