Ongoing management of a shaped online reputation is provided. A service such as a reputation management service monitors digital assets of a reputation owner hosted by external resources based on a reputation profile. The reputation profile is configured by a reputation manager. A change to the digital assets is detected. In response, the change and the reputation profile are processed to match suggested actions with operations to shape the online profile. A description of the suggested actions, the reputation profile, and the change are transmitted to the reputation manager to prompt the reputation manager to customize or confirm the reputation profile and the suggested actions. The suggested actions are executed to shape the online reputation in response to a confirmation to the transmission by the reputation manager.

Described is a technology by which online advertisements for returning with a query response are ranked according to reputation. The reputation may correspond to a product or service and/or seller reputation. In one example, a set of relevant advertisement items are located and ranked using reputation data as a factor. For example, for each item, a ranking value is based on a mathematical combination of a product reputation score, a seller reputation score and a relevance score, with the items ranked by their computed values. The scores may be weighted differently. Reputation data may be mined from a review source, such as customer reviews available on the web. In one example implementation, a 3-gram model that considers terms in the review along with the two terms proceeding each term is used to analyze the reviews to determine whether each review is positive or negative with respect to the reputation.

Secure digital remediation methods and systems are provided for managing a reputation. A method for managing a reputation includes receiving a complaint from a victim regarding an unfavorable item published by one or more third parties, extracting information from the unfavorable item, and providing a communication to the one or more third parties of the complaint including the information, the communication requesting a response from the one or more third parties. The method also includes scoring the unfavorable item on a severity scale based on the information, responses to queries and/or a ruleset to produce a severity score, the ruleset including instructions for responding to the complaint based on the severity score.